Langhe’s wine tradition, a bond with the land and an
innovation for a winery 2.0


SINCE 1930 A HISTORY OF FAMILY AND VALUES

Langhe’s wine tradition, a bond with the land and an innovation for a winery 2.0


SINCE 1930 A HISTORY OF FAMILY AND VALUES

We continue our journey with the same passion and authenticity as our ancestors who came before us. As we look to their time honoured traditions for guidance, we also look to our own innovative ideas that grow rich everyday. These philosophies are based on our own steady and extensive research we put into the production of fine wines. We pay close attention to new markets emerging everyday as we continue to explore and create our own modern digital story

We continue our journey with the same passion and authenticity as our ancestors who came before us. As we look to their time honoured traditions for guidance, we also look to our own innovative ideas that grow rich everyday.
These philosophies are based on our own steady and extensive research we put into the production of fine wines. We pay close attention to new markets emerging everyday as we continue to explore and create our own modern digital story

HOW WE WERE


A passion’s history for wine since 1930

Our Winery’s history started in 1930 in the small common of Diano d’Alba. Immersed in the vineyards of Langhe’s hills, our legacy was born. Founded by Great-Grandparents Lorenzo and Argentina and grown as simple farm in it’s early years, the land at this time was dedicated to the sole purpose of farming.

In the time fallowing the second world war Pierino - the only son of Argentina and Lorenzo - decided to carry forward the family business. Pierino had the fantastic idea to invest in grapes of Dolcetto which were native to his own land.

Here emerges our deep bond with the land and its roots, where we continue to weave the story of our Winery.

HOW WE WERE


A passion’s history for wine since 1930

Our Winery’s history started in 1930 in the small common of Diano d’Alba. Immersed in the vineyards of Langhe’s hills, our legacy was born. Founded by Great-Grandparents Lorenzo and Argentina and grown as simple farm in it’s early years, the land at this time was dedicated to the sole purpose of farming.

In the time fallowing the second world war Pierino - the only son of Argentina and Lorenzo - decided to carry forward the family business. Pierino had the fantastic idea to invest in grapes of Dolcetto which were native to his own land..

Here emerges our deep bond with the land and its roots, where we continue to weave the story of our Winery.

WHO WE ARE TODAY


A perfect match between innovation and tradition for our winery 2.0

“My only regret is that we harvest grapes only once a year"

Luca strongly believes every aspect of our winery brings a new productive philosophy born from the values that always made Fratelli Aimasso unique.

“My only regret is that we harvest grapes only once a year"

Luca strongly believes every aspect of our winery brings a new productive philosophy born from the values that always made Fratelli Aimasso unique.

Luca’s reflection of wine is that it should amaze the palette and give great sensations with each taste

this simple thought has consistently led Luca to research newly emerging products, production methods and ecological procedures. using superior quality as our point of navigation, we look to new markets for inspiration as well as to increase our production.

Luca’s reflection of wine is that it should amaze the palette and give great sensations with each taste

this simple thought has consistently led Luca to research newly emerging products, production methods and ecological procedures. using superior quality as our point of navigation, we look to new markets for inspiration as well as to increase our production.
Through Luca's intuitive innovation, he has created two new products of which he is particularly proud: Alice a Barbera d'Alba Superiore DOC and the Pietro un Diano d'Alba Superiore DOCG.

Spontaneous wines that mirror Luca’s zest
and the Langhe’s tradition

Through Luca's intuitive innovation, he has created two new products of which he is particularly proud: Alice a Barbera d'Alba Superiore DOC and the Pietro un Diano d'Alba Superiore DOCG.

Spontaneous wines that mirror Luca’s zest
and the Langhe’s tradition

 

Why a 2.0 wine producer?

Luca has also chosen to share his family winemaking process and history using social media.
Luca captures images that reflect the emotions and adventures of our daily lives throughout our winemaking process here, and through social media he shares these experiences each day with the rest of the world.
 

This new era of communication has brought our history of Winery Fratelli Aimasso to be shared throughout the world today. A continual path of over 80 years that reflects the peasant wine culture of Piedmont, is now relayed in modern script.


#fratelliaimasso
Follow us on our social media


 

Why a 2.0 wine producer?

Luca has also chosen to share his family winemaking process and history using social media.
Luca captures images that reflect the emotions and adventures of our daily lives throughout our winemaking process here, and through social media he shares these experiences each day with the rest of the world.
 

#fratelliaimasso
Follow us on our social media


This new era of communication has brought our history of Winery Fratelli Aimasso to be shared throughout the world today. A continual path of over 80 years that reflects the peasant wine culture of Piedmont, is now relayed in modern script.