Langhe’s wine tradition, a bond with the land and an
innovation for a winery 2.0
SINCE 1930 A HISTORY OF FAMILY AND VALUES
Langhe’s wine tradition, a bond with the land and an innovation for a winery 2.0
SINCE 1930 A HISTORY OF FAMILY AND VALUES
We continue our journey with the same passion and authenticity as our ancestors who came before us. As we look to their time honoured traditions for guidance, we also look to our own innovative ideas that grow rich everyday. These philosophies are based on our own steady and extensive research we put into the production of fine wines. We pay close attention to new markets emerging everyday as we continue to explore and create our own modern digital story
We continue our journey with the same passion and authenticity as our ancestors who came before us. As we look to their time honoured traditions for guidance, we also look to our own innovative ideas that grow rich everyday.
These philosophies are based on our own steady and extensive research we put into the production of fine wines.
We pay close attention to new markets emerging everyday as we continue to explore and create our own modern digital story
HOW WE WERE
A passion’s history for wine since 1930
Our Winery’s history started in 1930 in the small common of Diano d’Alba.
Immersed in the vineyards of Langhe’s hills, our legacy was born. Founded by Great-Grandparents Lorenzo and Argentina and grown as simple farm in it’s early years, the land at this time was dedicated to the sole purpose of farming.
In the time fallowing the second world war Pierino - the only son of Argentina and Lorenzo - decided to carry forward the family business. Pierino had the fantastic idea to invest in grapes of Dolcetto which were native to his own land.
Here emerges our deep bond with the land and its roots, where we continue to weave the story of our Winery.
Pierino’s two sons Lorenzo and Giuseppe succeed their father in the family business, from here the brothers decided to take on the name of "Fratelli Aimasso" while choosing to expand their production of grapes as well, buying new land between Diano d’Alba and Montelupo Albese. Grapes were destined to be their only future production.
In the late 1960's the Aimasso brothers decided to convert their lands completely into vinyards, thus also beginning their production of wine. They started exclusively with Dolcetto, which was sold privately and loose in carboys.
In the late 1960's the Aimasso brothers decided to convert their lands completely into vinyards, thus also beginning their production of wine. They started exclusively with Dolcetto, which was sold privately and loose in carboys.
These were years of important change: the Brothers shifted their company's business away from farming and started to make their way as winemakers.
The Brothers new business structure began solid. It was a Balance between Lorenzo's strategic commercial and technical knowledge revolving around the winemaking process itself, as well as his strong attachment he shared with the land, while Giuseppe’s mind however bore a more mature point of view that led him to a astute consciousness in business management.
The Brothers new business structure began solid. It was a Balance between Lorenzo's strategic commercial and technical knowledge revolving around the winemaking process itself, as well as his strong attachment he shared with the land, while Giuseppe’s mind however bore a more mature point of view that led him to a astute consciousness in business management.
They bottled their first wine in 1975, unfortunately however this wine did not have much success. Over the next forty years the Winery sold exclusively loose wines.
Lorenzo’s son Luca Aimasso began working alongside his father in the family business in 2010, bringing with him new visions driven by his passion for wine as well as his love for his family's traditions and heritage.
Lorenzo’s son Luca Aimasso began working alongside his father in the family business in 2010, bringing with him new visions driven by his passion for wine as well as his love for his family's traditions and heritage.
HOW WE WERE
A passion’s history for wine since 1930
Our Winery’s history started in 1930 in the small common of Diano d’Alba.
Immersed in the vineyards of Langhe’s hills, our legacy was born. Founded by Great-Grandparents Lorenzo and Argentina and grown as simple farm in it’s early years, the land at this time was dedicated to the sole purpose of farming.
In the time fallowing the second world war Pierino - the only son of Argentina and Lorenzo - decided to carry forward the family business. Pierino had the fantastic idea to invest in grapes of Dolcetto which were native to his own land..
Here emerges our deep bond with the land and its roots, where we continue to weave the story of our Winery.
Pierino’s two sons Lorenzo and Giuseppe succeed their father in the family business, from here the brothers decided to take on the name of "Fratelli Aimasso" while choosing to expand their production of grapes as well, buying new land between Diano d’Alba and Montelupo Albese.
Grapes were destined to be their only future production. In the late 1960's the Aimasso brothers decided to convert their lands completely into vinyards, thus also beginning their production of wine. They started exclusively with Dolcetto, which was sold privately and loose in carboys.
Grapes were destined to be their only future production. In the late 1960's the Aimasso brothers decided to convert their lands completely into vinyards, thus also beginning their production of wine. They started exclusively with Dolcetto, which was sold privately and loose in carboys.
These were years of important change: the Brothers shifted their company's business away from farming and started to make their way as winemakers.
The Brothers new business structure began solid. It was a Balance between Lorenzo's strategic commercial and technical knowledge revolving around the winemaking process itself, as well as his strong attachment he shared with the land, while Giuseppe’s mind however bore a more mature point of view that led him to a astute consciousness in business management.
The Brothers new business structure began solid. It was a Balance between Lorenzo's strategic commercial and technical knowledge revolving around the winemaking process itself, as well as his strong attachment he shared with the land, while Giuseppe’s mind however bore a more mature point of view that led him to a astute consciousness in business management.
They bottled their first wine in 1975, unfortunately however this wine did not have much success. over the next forty years the Winery sold exclusively loose wines.
Lorenzo’s son Luca Aimasso began working alongside his father in the family business in 2010, bringing with him new visions driven by his passion for wine as well as his love for his family's traditions and heritage.
Lorenzo’s son Luca Aimasso began working alongside his father in the family business in 2010, bringing with him new visions driven by his passion for wine as well as his love for his family's traditions and heritage.
WHO WE ARE TODAY
A perfect match between innovation and tradition for our winery 2.0
“My only regret is that we harvest grapes only once a year"
Luca strongly believes every aspect of our winery brings a new productive philosophy born from the values that always made Fratelli Aimasso unique.“My only regret is that we harvest grapes only once a year"
Luca strongly believes every aspect of our winery brings a new productive philosophy born from the values that always made Fratelli Aimasso unique.Luca’s reflection of wine is that it should amaze the palette and give great sensations with each taste
this simple thought has consistently led Luca to research newly emerging products, production methods and ecological procedures. using superior quality as our point of navigation, we look to new markets for inspiration as well as to increase our production.Luca’s reflection of wine is that it should amaze the palette and give great sensations with each taste
this simple thought has consistently led Luca to research newly emerging products, production methods and ecological procedures. using superior quality as our point of navigation, we look to new markets for inspiration as well as to increase our production.Why a 2.0 wine producer?
Luca has also chosen to share his family winemaking process and history using social media.Luca captures images that reflect the emotions and adventures of our daily lives throughout our winemaking process here, and through social media he shares these experiences each day with the rest of the world.
[instagram-feed]
Why a 2.0 wine producer?
Luca has also chosen to share his family winemaking process and history using social media.Luca captures images that reflect the emotions and adventures of our daily lives throughout our winemaking process here, and through social media he shares these experiences each day with the rest of the world.
[instagram-feed]